Comms Package - Urge to Act

The full socio-economic report on the burden of UI in the European Union countries (EU) in terms of the prevalence, healthcare costs and the environmental impact from 2023 to 2030.

• Logo
• Banner
• Powerpoint template
• Social media banner
• Infographics

The following messages can be combined with some of the infographics or banners as part of the artwork package (see point 1). For each of the 4 main social media channels, we have created several visuals that can support our message.

1. Pre Summit
   Together with 20+ stakeholders, we will sign “Transforming EU Continence Health: A Manifesto for Policy Reform”. Join us on 8 November in Brussels!
2. Day of Summit
   Today at the first Continence Health Summit in Europe, we are joining 22 organisations in calling for policy reform on Continence Health in Europe. Continence problems have a serious impact on the lives of people, health systems and the planet. Read the manifesto here
3. Post Summit
   • There is #urgetoact to transform continence care in EU member states. We call on European and national policymakers to recognize the importance of patient-centred continence care. Read our manifesto.
     
   • The economic burden of incontinence in the European region will rise to 90 billion Euros by 2030 if no action is taken. It’s time for concrete policy changes to transform EU Continence Health!

To engage with a broader audience you are invited to tag the following stakeholders in your social media posts. Not all will fit, so you can select those stakeholders that are closest to your audience.

• @uroweb
• @WFIP_Official
• @icsoffice
• @sinug_org
• @EAUNurses
• @EuropeanCancer
• @europa_uomo
• @WorldBladderCan
• @CancerPatientsE
• @AlzheimerEurope
• @Eurocarers_info
• @ECHAlliance
• @ESSOnews
• @iugaoffice
• @orchidcancer
• @cancernurseEU
• @IKCCorg
• @my_ueg
• @Neuro_Urology
• @ERN_eUROGEN
• @EIWH

EU involvement in the event

• @EU_Health
• @spietikainen
• @MariaWalshEU
• @eu2023es

On 8 November [name of organisation] joined 22 scientific, professional, patient and non-profit organisations in launching a manifesto for policy reform on Continence Health in Europe. The manifesto was launched at the first Continence Health Summit in Brussels and aims to raise awareness among EU and national policymakers of continence health problems and to instil the need for action.

The manifesto calls for concrete policy changes to face the challenges posed by the report and makes ten high-level recommendations to European and national policymakers to recognise the importance of patient-centred continence care. It also promotes a holistic understanding of the intricate links between continence health and healthy ageing, women’s health, as well as disease areas like cancer, mental health, neurological problems and several other comorbidities such as obesity. This will require increased funding for continence health research.

The summit presents the results of a report commissioned by the European Association of Urology, and conducted by Triangulate Health Ltd, on the socio-economic and environmental costs of continence health problems. This research on the economic burden of urinary incontinence reveals that the cost of continence care will reach an estimated €69.1 billion in 2023. These costs include the impact of incontinence on individuals’ health, the costs of medical consultations and products such as continence pads, incontinence-related absenteeism at work, nursing home admissions, and the environmental impact of incontinence care. If no action is taken to support continence health, the economic burden could rise by 25% in 2030, to €86.7 billion. This economic burden becomes considerably higher when including caregiver costs.

Include a quote from your President/ etc on why continence health is an important issue for your organisation and why you co-endorsed the manifesto.